我们的选择塑造了我们——但是什么决定了我们如何做出选择？在日常生活的喧嚣中，我们很容易陷入旧习惯，不假思索地做出选择，忘记好的建议。改变自己和说服他人的关键不是更加努力——而是更好地了解我们的大脑是如何工作的。在这里，先驱神经科学家艾米丽·福尔克介绍了一种理解我们为什么做我们所做的事情的新范式。 她将屡获殊荣的研究与现实生活中的故事相结合，揭示了控制我们日常决策的隐藏计算。她阐明了我们的价值观如何塑造我们的自我意识；地位、社区和文化如何重塑我们的思想；以及我们如何利用这些知识在我们生活的各个领域创造新的机会。无论我们是想接受新的行为还是成为更有效的沟通者，福尔克都提供了关于如何应用反馈、集中注意力和与他人同步的实用见解。 这是一本利用大脑做出令人满意的选择和持久改变的精彩指南。 Our choices shape who we are - but w...(展开全部)

Are we able to do everything we ought to do? According to the important but controversial Ought Implies Can principle, the answer is yes. In this book Alex King sheds some much-needed light on this principle. She argues that it is flawed because we are obligated to perform some actions that we cannot perform, and goes on to present a suggested theory for anyone who would deny t...(展开全部)

Neuroscientists once believed your brain was essentially "locked down" by adulthood. No new cells. No major changes. If you grew up depressed, angry, sad, aggressive, or nasty, you'd be that way for life. And, as you grew older, there'd be nowhere to go but down, as disease, age, or injury wiped out precious, irreplaceable brain cells. But over the past five, ten, twenty years,...(展开全部)

Neuroscientists once believed your brain was essentially "locked down" by adulthood. No new cells. No major changes. If you grew up depressed, angry, sad, aggressive, or nasty, you'd be that way for life. And, as you grew older, there'd be nowhere to go but down, as disease, age, or injury wiped out precious, irreplaceable brain cells. But over the past five, ten, twenty years,...(展开全部)

A fascinating and deeply researched investigation into the mysteries of flavor—from the first bite taken by our ancestors to scientific advances in taste and the current "foodie" revolution. Taste has long been considered the most basic of the five senses because its principal mission is a simple one: to discern food from everything else. Yet it's really the most complex and su...(展开全部)

“A fascinating blend of culinary history and the science of taste” (Publishers Weekly, starred review), from the first bite taken by our ancestors to ongoing scientific advances in taste and today’s “foodie” revolution. Can’t resist the creamy smoothness of butter? Blame Darwinian natural selection. Crave the immediate zing of sweets? They bathe your brain in a seductive high. ...(展开全部)

Our ability to make choices is fundamental to our sense of ourselves as human beings, and essential to the political values of freedom-protecting nations. Whom we love; where we work; how we spend our time; what we buy; such choices define us in the eyes of ourselves and others, and much blood and ink has been spilt to establish and protect our rights to make them freely. Choic...(展开全部)

Our ability to make choices is fundamental to our sense of ourselves as human beings, and essential to the political values of freedom-protecting nations. Whom we love; where we work; how we spend our time; what we buy; such choices define us in the eyes of ourselves and others, and much blood and ink has been spilt to establish and protect our rights to make them freely. Choic...(展开全部)

Not Born Yesterday explains how we decide who we can trust and what we should believe—and argues that we’re pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion—whether by religious leaders, politicians, or advertisers—fail miserably. Drawing on recent findings from political science ...(展开全部)

Not Born Yesterday explains how we decide who we can trust and what we should believe—and argues that we’re pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion—whether by religious leaders, politicians, or advertisers—fail miserably. Drawing on recent findings from political science ...(展开全部)